About Us


Waverley Factory Outlet or Waverley Store showcases the full range of products woven at Launceston's iconic Waverley Mills, Australia's oldest weaving mill. Once located at our mill, Waverley Factory Outlet is now located conveniently for locals and tourists at 58 George St in the city, next door to the heritage listed Umbrella Shop and Amelia Espresso, across the street from The Sheep's Back and a block away from Harvest Farmer's Market.  

Store merchandise is an eclectic mix; "one ofs", product created especially for the outlet, bits and pieces residual to wholesale orders, seconds and pieces suitable for craft.  Within the store customers can expect to find Waverley's traditional woollen blankets, throw rugs for the bed or sofa in traditional and contemporary colours, travel rugs and nursery products.  Supersoft merino, Waverley merino, mohair, alpaca, summersoft, waffle all find their way to Waverley Store.

All Waverley products continue to be spun, woven and finished in Launceston.

Customers will not find within the online store the full range of what is available in the shop in Launceston. Sometimes there is only one of any particular item consequently, we strongly encourage those wanting to purchase locally owned and really Australian made to contact us either by phone 1300 787 047 or 03 63318881 or email waverleylaunceston@bigpond.com to enquire about our products. Open M-F 10am-4pm, Sat. 9am-1pm. Simply if you don't see online what you want, let us know. Hannah, Mara and Penny will make every effort to obtain the Waverley product you require.

In late November, Waverley Mills launched the Save the Mill campaign.  For more information about this development, we encourage supporters of our Mill to visit www.waverleymills.com


Store Philosophy

Put simply, Tasmanian, Authentic, Sustainable.  Its our motto.

We're proud to play a small role in supporting Tasmania's wool growing tradition  and continuing the legacy of the founder of our Mill, Peter Bulman at Distillery Creek, Launceston, in 1874 and we're also dedicated to providing excellence in customer service.

If you ask us a question, we'll find out the answer, if you want to know the provenance of our merchandise, we'll tell you our story, if you email us or call, we'll respond.  Put simply, we'll demonstrate the pride we have in the product we love.